Projects are not done in a vacuum, everything impacts everything else to a greater or lesser degree. Determine how your project will impact the organization.
Projects impact & are impacted by the organization’s functions, culture, maturity, and current performance.
Very often project teams focus only on the groups that will be directly impacted by a given project
Implementing change in one group will have a ripple effect throughout the company
Be aware of and identify the more subtle impacts of your project across the organization that may determine project success or failure
Implementing change that is not congruent with the organization’s culture and the maturity of its business functions will not be sustainable.
Implementing solutions that require collaboration within a top down closed culture will not be successful.
Implementing rigid top down solutions within a collaborative culture will not work.
Successful projects produce deliverables as well as the desirable behavior using the deliverables.
Changing the behavior requires communication training, coaching, monitoring, and follow-up.
Identify the training and coaching that will be required along with the target audience and estimated timing for the training
Communication, training, and coaching can be individual deliverables or work packages within another deliverable.
Projects create change, identify who needs to be aware of the change, i.e. who's the target audience / audiences for project
Consider two types of communication, project status and solution focused
Project status is about schedule, budget, teams, and resources.
Solution focused communication is about what's changing, i.e. deliverables, business process, tools, behavior.
If the communication requirements were previously defined then review the requirements & Identify any changes that may have occurred since developing the initial requirements and how those changes may impact communication.
Identify and or Verify:
individuals and groups that will need to receive communication
Key messages for each group.
Why they need the communication.
The purpose of business communication is to trigger an action, define the action required.
Describe how the key messages will be delivered and when