Act on Project's Organizational Impact
Projects are not done in a vacuum, everything impacts everything else to a greater or lesser degree. Determine how your project will impact the organization.

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Projects impact & are impacted by the organization’s functions, culture, maturity, and current performance.
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Very often project teams focus only on the groups that will be directly impacted by a given project
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Implementing change in one group will have a ripple effect throughout the company
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Be aware of and identify the more subtle impacts of your project across the organization that may determine project success or failure
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Implementing change that is not congruent with the organization’s culture and the maturity of its business functions will not be sustainable.
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Implementing solutions that require collaboration within a top down closed culture will not be successful.
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Implementing rigid top down solutions within a collaborative culture will not work.
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Successful projects produce deliverables as well as the desirable behavior using the deliverables.
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Changing the behavior requires communication training, coaching, monitoring, and follow-up.
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Identify the training and coaching that will be required along with the target audience and estimated timing for the training
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Communication, training, and coaching can be individual deliverables or work packages within another deliverable.
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Projects create change, identify who needs to be aware of the change, i.e. who's the target audience / audiences for project
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Consider two types of communication, project status and solution focused
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Project status is about schedule, budget, teams, and resources.
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Solution focused communication is about what's changing, i.e. deliverables, business process, tools, behavior.
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If the communication requirements were previously defined then review the requirements & Identify any changes that may have occurred since developing the initial requirements and how those changes may impact communication.
Identify and or Verify:
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individuals and groups that will need to receive communication
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Key messages for each group.
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Why they need the communication.
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The purpose of business communication is to trigger an action, define the action required.
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Describe how the key messages will be delivered and when